#TechTipTuesday: How do Pressure Sensitive Labels work?
That glint of silver catching your eye from the beverages fridge at your local corner store?
Most likely a pressure sensitive label, much like the one gracing the olive oil on your countertop, or the bottle of spray cleaner in your bathroom. Pressure sensitive labels are one of the most common labelling solutions in the marketplace, with their wide-ranging customizability making them a firm favourite with designers, marketers and converters.
But what are pressure sensitive labels exactly, and how do they work? Contrary to what people may think, PSLs aren’t simply a question of ‘print, peel and stick’. Labels that are high-quality, visually appealing and environmentally friendly are complex to produce, which is why brands are advised to work with an experienced labelling partner.
Our PSLs are made up of three main parts: metallized paper-based facestock, an adhesive layer and a liner. The latter is peeled off to enable the adhesive layer to be stuck to the intended container. Depending on the product’s specific needs - say the label needs to be repositionable - we will work with clients to ensure the adhesive is adapted to their requirements.
PSLs are particularly suited to clients who prefer to avoid the hassle of working with glue or using heat or water to help labels stick. PSL application is fuss-free and mess-free, making them particularly suitable for small batch productions. What’s more, our PSLs run through your machines similarly to conventional paper, minimising disruption to existing processes.