Why are metallized general labels an attractive option for high-volume print runs?

Why are metallized general labels an attractive option for high-volume print runs?

General labels have always been popular, and for good reason: they have a reputation for being cost effective for printing at high volumes, their production method produces minimal waste, and the application is increasingly efficient. All these factors have made general labels a ‘go-to’ for many brands today, and their use is only set to grow.