How sustainable are your summer beverages?
Metallic paper and metallic foil-based labels: the main differences
The resilience of beverage labels is put to the test during the filling, transport and storage process, during which they are exposed to condensation, temperature fluctuations and friction. Wet-strength labels need to resist immersion in water without curling or peeling while retaining the visual appeal needed to stand out to customers. However, they also need to be able to peel off in one piece during the recycling purposes.
Metallic paper is produced by vaporising a very thin layer of aluminium onto plain paper and then adding a top coat. This enables it to offer a similar glossy finish to labels containing metallic foils and plastics, but unlike the latter, it is 100% recyclable and won’t end up in landfill. What’s more, our wet-strength metallized paper does not fall apart in the pre-recycling caustic bath, nor does the ink run into the solution, enabling it to be reused before being replaced.