How sustainable are your summer beverages?

How sustainable are your summer beverages?

A few weeks ago, we took a look at the increasingly popular soft and carbonated drinks sector and the beverages that will be making an appearance in ice buckets throughout the summer of 2022. We noted that glass bottles are an increasingly popular option for consumers, who are increasingly concerned about the recyclability of the products they buy. However, the all-round sustainability of a beverage can be let down by brands’ labelling choices, especially if the latter is made out of metallic foil or other non-recyclable materials. Which labelling choices can ensure your beverages are as recyclable as possible?

Metallic paper and metallic foil-based labels: the main differences

The resilience of beverage labels is put to the test during the filling, transport and storage process, during which they are exposed to condensation, temperature fluctuations and friction. Wet-strength labels need to resist immersion in water without curling or peeling while retaining the visual appeal needed to stand out to customers. However, they also need to be able to peel off in one piece during the recycling purposes.

Metallic paper is produced by vaporising a very thin layer of aluminium onto plain paper and then adding a top coat. This enables it to offer a similar glossy finish to labels containing metallic foils and plastics, but unlike the latter, it is 100% recyclable and won’t end up in landfill. What’s more, our wet-strength metallized paper does not fall apart in the pre-recycling caustic bath, nor does the ink run into the solution, enabling it to be reused before being replaced.

Find out more about Nissha Metallizing Solutions’ wet-strength labels here, and download  our free white paper to find out more about how they can make a difference to your beverage brand!