How great packaging can boost subscription box sales
The importance of subscription box packaging
There are several reasons why people love subscription boxes. Alongside the obvious convenience of having products delivered directly to their doorstep, subscriptions are a great way for consumers to ensure they’re always stocked up on commodity items such as vitamins or personal hygiene products.
But beyond comfort and practicality, the whole experience of receiving a package, unwrapping it and exploring the contents is a major part of the appeal of subscription boxes - “unboxing” videos, after all, have become a big YouTube trend over the past few years. What’s more, psychologists reckon that when a parcel is beautifully presented, the recipient is favorably predisposed to whatever it contains.