4 packaging trends for summer FMCGs

4 packaging trends for summer FMCGs

Packaging is about to get a lot more summery! Even the first few rays of springtime are enough to get consumers in the mood for summer-themed snacks and beverages, subscription boxes and even beauty products. With this in mind, here are some trends to look forward to for the warmer weather:

1. Vibrant, stand-out colours

​​​​​​​Summer is a season of bright, fun looks and bold colour schemes that put consumers in the holiday frame of mind. However, brands should be wary of straying too far from their usual branding, at the risk of creating packaging that is unrecognisable to their target customers. A pop of colour here and there to highlight a logo or brand name can go a long way for brands that aren’t seeking to adopt a “full-on” summer look. 

2. Minimalism

​​​​​​​On the other end of the spectrum, minimalism is another look that is gaining traction for summer packaging. Clean, simple designs with plain text and graphics convey a sense of freshness and simplicity that is ideally suited to summer beverages. 

3. Innovative packaging formats

Summer can be a great occasion to stand out from the competition, with innovative packaging formats for summer snacks and travel products such as resealable pouches, mini-tubs, and packets with built-in dispensers or utensils.

4. Sustainable and eco-friendly packaging solutions

let’s be clear, sustainability is a year-round commitment. However, the summer months can lead to more packaging waste, as consumers tend to spend a lot of time outdoors, leading them to consume more packaged food and beverages. Packaging solutions based on 100% recyclable materials, such as metallized paper, enable brands to offer both shimmery summer looks and sustainability.