What is the difference between metallized paper and metallic ink?

What is the difference between metallized paper and metallic ink?

We’re often asked, however, exactly what makes our product different than the other metallized finishes out there for packaging and labels: isn’t it easier to use metallic inks? In fact, why use metallized paper at all? In our white paper “Metallized paper versus Metallic Ink”, we aim to answer some frequently asked questions and we lay out some of the main differences in performance between metallized paper and metallic inks.

Please download our white paper to read more about the differences between both processes.