General labels are perfect for high volume printing. They are typically printed on roll-fed printing presses (this is where AR Metallizing comes in – we make and supply rolls of metallized paper) and the labels are printed onto these paper rolls. The labels are then cut out, and they are then often stacked, ready for application.

While ‘cut and stack’ general labels can be applied to nearly any container, they are typically applied to a variety of products where the label wraps around the vessel and back onto itself, with glue applied at the point of overlap – aptly named the ‘lap’.

General labels are most often found on cylindrical containers (think soup cans, for example) and they’re an attractive option for brands who want to maximize the label of their container to showcase logos, product or nutritional information and make the item stand out to consumers.

General labels are also brand favorites because they can be utilized to cover up containers that consumers can sometimes see as unexciting or lacking appeal like plain aluminum cans or other types of bottle or tub.