What are the essential characteristics of metallized paper for pressure sensitive labels?
Metallized paper is an ideal face stock for pressure-sensitive labels for a number of reasons.
First and foremost, it is hugely attractive before it’s even been branded or has imagery or text added. Naturally glossy with its eye-catching metallic aesthetic, brands can leverage its appeal to convey a premium and high-value feel to their customers.
Metallized paper also offers a premium quality face stock from a printing perspective – it runs as paper, is smooth, easy to work with and, because it is an exceptionally high quality material, it is unlikely to cause delays on printing and converting infrastructure.
Last, but certainly not least, it is fully recyclable.