Despite the fact holography has been around for centuries, new applications are appearing every day. Here at Nissha Metallizing Solutions, we’re big fans of the art of holography. Holography is not only mesmerising to look at, it also helps brands protect their products against counterfeiting and make them instantly recognisable to customers. Here are some areas where holography-related innovations are set to make a difference in the near future:

• Authentication and track-and-trace systems. The fight against counterfeiting is real, and is set to intensify with growing government and law enforcement involvement against fake medicines, vaccines and consumer products. Increasingly sophisticated systems will integrate holograms with other technologies such as QR codes to provide multilayered protection. 
• Identity verification. Easily-accessed digital manipulation techniques such as portrait morphing can be used by fraudsters to cheat biometric recognition systems at border control and other situations. Hybrid optical technologies using diffractive optically variable image devices (DOVIDs) and colour personalisation can make ID and travel documents safer and easier to verify.
• Sustainability. Implementing sustainable practices is unarguably the most important area of innovation for businesses to focus on in this day and age. Despite their eye-catching good looks and multiple applications, our holographic papers are 100% recyclable via conventional recycling streams, making them an optimal choice for companies seeking to intensify their sustainability commitments.